The ASEAN Community is hard enough to sell to the ASEAN-6 member countries that are already on board. But it’s even more of an uphill climb when it comes to the newer member states, the CLMV countries (Cambodia, Laos, Myanmar and Vietnam), due to three hindrances: lack of awareness, little enthusiasm by a weak private sector, and the public sector’s limited capacity to lead and manage regional cooperation activities. Economist Myo Thant explains why in this commentary for the Reporting ASEAN series.